Marks & Spencer is promoting the store’s Autumn/Winter 2015 range of clothing with a series of television commercials celebrating the art of design, tailoring, comfort (lingerie), autumn, texture (coats). Set to the Mark Ronson hit Uptown Funk, the series transfers artistic elements from the Adventures in Food campaign, close up product shots and sequences from the manufacturing process. The goal here is to capture the craftsmanship and fashion credentials behind the brand’s womenswear, menswear and childrenswear. “The art of style, inspiration, innovation, integrity, cut, art, craft. Only one store does it like this.”
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Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Credits
The Marks & Spencer Art campaign was developed at RKCR/Y&R by creative team Pip Bishop and Chris Hodgkiss, agency producer Sonny Botero, assistant producer Celia Garcia, business director Priya Patel and account director Ben Boyles working with Marks & Spencer executive director, marketing & international, Bousquet Chavanne.
Filming was shot by director Sam Brown via Rogue Films with director of photography Alex Barber, producers Kate Hitchings and James Howland.
Editor was Amanda James at Final Cut.
Post production was done at MPC by VFX shoot supervisor Jim Radford, VFX supervisor (2D) Kamen Markov, VFX supervisor (3D) Nick Smalley, executive producers Paul Branch & Jonathan Davies, line producer Russell Forde, VFX team Amir Bazazi, Andreu Lucio, Steve Oakley, Jessie Amadio, Martin Joas, Olivier Sicot, Thanos Topouzis, Tim Civil, Bjorn Blaabjerg Sorensen, Michael Diprose, David Felipe, Edward Taylor, Byron Woofinden, colourist George K, producers Sophie Hogg, Jonathan Davis and Paul Branch
Sound was designed by Jack Sedgwick at Wave Studios. Music was supervised and produced by Dan Neale at Native.